---
title: Struggling To Get L&D Buy-In? Use This Business Case Template!
description: Use this three-step template to build an L&D business case that gets buy-in.
---

Free template:

Build A Business Case For L&D Buy-In

People are resistant to change!

In fact, 72% of people would rather keep things the same than experience any kind of change, even if it would result in a positive outcome*.

In L&D, we're selling to people who fundamentally dislike change and we have to keep that in mind when building our business case. 

With this template, you'll build a business case around three whys: 

Why now is the moment we absolutely need change.

Why our solution or approach is the answer.

Why not? Anticipate all your potential objections.

 

*University of Hertfordshire